Brand Activations
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Pop Ups
Client Ask
Create an activation at Windy City Smokeout to hand out festival essentials to guests in a fun and engaging way while immersing customers in the Walgreen’s Now & Always brand messaging.
Strategy
Activate took inspiration from the country western vibes of the festival and brought a modern take to the design. Using bold color blocking mixed with western touches like saloon doors, the activation stood out in a busy area.
To optimize giveaways, Activate used gaming as a distribution tactic, giving the prizes a must-have quality while maintaining the supply over the course of four days.
Production
We utilized a mix of existing and new assets to maximize efficiency, custom painting in Walgreen’s iconic red, white, and purple brand accent colors to bring the activation to life.
Finishing touches included western style decor like our wooden bins for display items and the horse head, horse shoe, and star ornaments on the press your luck machine, not to mention haybales at the photo op.
We also had to order enough giveaways to get through 10,000 people per day.
Activation
Press Your Luck
Consumers started at the press your luck machine to press one of (3) randomized buttons to give them a ticket that corresponded to either a beauty, snack, or Walgreens survival kit giveaway.
Festival Essentials
The next stop was the festival essentials booth to choose your giveaway depending on your ticket category.
Hook 'Em
Guests played our hook 'em game to redeem even more prizes. Guests were given (4) tries to get the hook on the ring.
Winners Circle
Winners got to go to the winners circle newsstand to claim either a branded bandana, a branded fan, or Evian face mist.
Photo Op
On the way out, brand ambassadors stood by to take photos of guests at the branded photo wall where they received a coupon for free Walgreen's mini photo prints.
