About
Activate, Inc. is an experiential marketing agency that brings brands to life through immersive activations, mobile tours, and premium PR kits. Founded in 2013, Activate is proud to have been a part of Detroit’s resurgence in our own small way, and we’ve since grown into a powerhouse of 40+ creative problem-solvers, dedicated to delivering results that matter.
As a women-owned business, we’re passionate about making marketing more dynamic, inclusive, and effective. Our work goes beyond impressions—we create meaningful connections that drive brand loyalty and business growth. Whether it’s producing unforgettable brand activations, hitting the road with mobile tours, or delivering impactful PR kits, we execute with toughness, creativity, and efficiency.
At Activate, we believe marketing should be as powerful as the brands we serve. Let’s build something unforgettable together.
Our Facilities
From our 75,000 sq. ft. facility in Metro Detroit, Activate delivers turnkey operations, installation, fulfillment, and fabrication services. We pre-build activations, kit pack all mailers, store event assets, and more—all to ensure seamless execution for our clients.
We handle every detail from start to finish with in-house woodworking, truss and custom aluminum structure modifications, specialty decorating services like laser etching, 3D printing, embossing, and stamping, along with full shipping and receiving support.
Leadership
Kirsten Craig
CEO
Sean Craig
COO
Teresa Forman
Controller
Melissa Mertz
Director of Production
Megan Perhacs
Associate Creative Director
Geoff Materna
Technology Manager
Bre Gorback
Account Director
Evan Pugh
Operations Manager
Tara Preyers
Account Director
Blaize McIntyre
Operations Manager
Company Culture
