About

A photo of the Activate front-office in Ferndale, MI
Activate staff gathered in front office

Activate, Inc. is an experiential marketing agency that brings brands to life through immersive activations, mobile tours, and premium PR kits. Founded in 2013, Activate is proud to have been a part of Detroit’s resurgence in our own small way, and we’ve since grown into a powerhouse of 40+ creative problem-solvers, dedicated to delivering results that matter.

As a women-owned business, we’re passionate about making marketing more dynamic, inclusive, and effective. Our work goes beyond impressions—we create meaningful connections that drive brand loyalty and business growth. Whether it’s producing unforgettable brand activations, hitting the road with mobile tours, or delivering impactful PR kits, we execute with toughness, creativity, and efficiency.

At Activate, we believe marketing should be as powerful as the brands we serve. Let’s build something unforgettable together.

Our Facilities

Activate staff packing experience kits for Delta 360

From our 75,000 sq. ft. facility in Metro Detroit, Activate delivers turnkey operations, installation, fulfillment, and fabrication services. We pre-build activations, kit pack all mailers,  store event assets, and more—all to ensure seamless execution for our clients.

Activate staff packing experience kits for Delta 360

We handle every detail from start to finish with in-house woodworking, truss and custom aluminum structure modifications, specialty decorating services like laser etching, 3D printing, embossing, and stamping, along with full shipping and receiving support.

Leadership

Professional headshot of Kirsten, Activate team member, showcasing professionalism

Kirsten Craig

CEO

Professional headshot of Sean, Activate team member, displaying expertise

Sean Craig

COO

Professional headshot of Teresa, Activate team member, against neutral background

Teresa Forman

Controller

Professional headshot of Melissa, Activate team member, with friendly demeanor

Melissa Mertz

Director of Production

Professional headshot of Megan, Activate team member, with confident expression

Megan Perhacs

Associate Creative Director

Professional headshot of Geoff, Activate team member, in corporate setting

Geoff Materna

Technology Manager

Professional headshot of Bre, Activate team member, showing enthusiasm

Bre Gorback

Account Director

Professional headshot of Evan, Activate team member, in business attire

Evan Pugh

Operations Manager

Professional headshot of Tara, Activate team member, with professional appearance

Tara Preyers

Account Director

Professional headshot of Blaize, Activate team member, with approachable smile

Blaize McIntyre

Operations Manager

Company Culture

Activate team members collaborating in modern office space with open floor planCreative brainstorming session with Activate employees using whiteboards and sticky notes
Holiday decoration committee preparing Activate office for seasonal celebrationActivate office kitchen area where team members gather for informal meetings
Activate workplace environment featuring modern office design and collaborative spacesDesign team at Activate working on client projects with multiple monitors and creative tools
Casual Friday at Activate office showing relaxed dress code and positive atmosphereProject presentation in Activate conference room with team members reviewing plans
Collaborative workspace at Activate with employees at standing desksActivate team working together in open office environment with natural lighting
Activate office culture showing relaxed work environment and team camaraderieAll-hands meeting in Activate's main gathering space with full team attendance
Coffee break area where Activate team members network and share ideasTraining session for new Activate employees learning company processes
Team meeting at Activate with employees gathered around conference tableTeam collaboration at Activate showing employees working together on projects
Remote work setup showing Activate's flexible work-from-home policiesCompany event at Activate celebrating team achievements and milestones
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