Brand Activations
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Live Events
Client Ask
Develop immersive, purpose driven experiences centered around the theme of “Manifest” that positions employees as empowered participants in shaping the future of Rocket.
Strategy
Activate transformed a sports arena space by using a bold color-blocking approach, dividing the space into five vibrant zones. Each zone was designed around meaningful themes such as prosperity, manifestation and the American Dream – giving team members a chance to explore and connect about the companies' initiatives.
Production
The production team brought the theme of Manifest to life through a series of engaging experiences across five color blocked zones – designed to spark inspiration, reflection and connection for team members.
In the red zone, team members visited the Affirmation wall, where they had to press a button to receive an affirmation to gift to another teammate. The zone also featured manifestation stations – which were quiet booths for individuals to step into to record a dream they want to bring to life.
The blue zone featured an immersive prosperity garden, that was made up of two greenhouses surrounded by dozens of blue sprayed painted plants. Inside, client sourced quotes about what prosperity and homeownership mean – from wealth and family to freedom and safety – were thoughtfully displayed to create a symbolic garden of growth and dreams.
The green zone featured a words of wisdom gumball machine that dispensed Rocket inspired wisdom quotes to inspire team members.
The yellow zone featured an oversized MANIFEST photo moment, encouraging team member to pose in front of the powerful theme.
Finally, the purple zone had dream mirror arches, where teammates could use markers to write down a personal dream they were hoping to manifest into a reality, displayed for all team members to see.
Activation
Color blocked neighborhood experience popped up within Little Ceasar’s Arean to bring an interactive and impactful moment for employees. Five color blocked neighborhoods will pop up throughout LCA.
Video Recording Rooms
Created a bank of red monochromatic stations to capture team member manifestation which focuses on the dreams of the business and the dreams of each team member.
Affirmation Wall
Button press dispensed an affirmation ticket for users to share with a teammate, promoting interaction and positivity in the event space. Wall spanned 50’ for multiple points of interaction and 19’ tall to draw consumer’s eye from a distance.
2D Logo Photo Op
Located within a branded Rocket red inflatable house, attendees would enter and have a photo opportunity with the new Rocket logo.
Branded House Structure
An opportunity for photos to post on social media for the chance to win a travel voucher with a custom fabricated yellow rocket-themed house.
Custom Inflatable Living Room
A blue monochromatic inflatable living room acted as an unique photo opportunity for Rocket team members.
Monochromatic Greenhouse Garden
This custom fabricated greenhouse garden was filled with client-sourced quotes about the meanings of home ownership, and instilled feelings of confidence and prosperity. Exterior featured monochromatic plant wall for additional photo moments.
Custom Gumball Machine
Fun coupled with wisdom in this oversized custom-made gumball machine, the activation dispensed “words of wisdom” from Dan Gilbert for employees.
Arched Mirror Walls
Teammates wrote their personal dreams for their colleagues to see and admire, ironing together the themes of manifestation and teamwork.
