Brand Activations
,
Pop Ups
Client Ask
A social-first event to spotlight the new “Glow Webs Glow” theme, generate buzz with families and press, and elevate Spidey into pop culture.
Strategy
Our focus was to bring the Spidey world to life through a bold, immersive experience designed to drive social sharing and media buzz. We planned to use vibrant color, light control, and oversized props to create visual impact, while custom wearables and interactive vignettes invited kids and parents to step into the action together. Every detail—from inflatables to thematic zones—was crafted for maximum engagement, with health and safety built into the design.
Production
Activate brought Glow Webs Glow to life with an immersive Spidey HQ experience that traveled to NYC and LA. Families stepped inside a fully custom, foam-sculpted Mobile Headquarters featuring an immersive cockpit, a pedal-powered glow photo moment, a holographic Spidey meet-and-greet, and a sneak peek at Season 2 content. Interactive zones like the Web Course and Electro’s Zorber, along with optical illusion photo ops such as “Hang with Heroes” and “Scale like Spidey,” delivered nonstop fun and social-worthy moments for the entire family.
Activation
Bringing Spidey and His Amazing Friends experience to life through unique, life sized engagements for kids and parents alike to enjoy.
Life Sized Toy - Exterior
Activate brought Spidey and His Amazing Friends Headquarters to life for kids to create an impactful moment within the space including a crane and web making the unit look suspended.
Life Sized Toy - Interior
This custom designed and fabricated recreation of Spidey’s home base made the experience totally immersive, complete with gadgets and photos from Spidey’s adventures.
Custom Obstacle Course
The “Hero Course” left kids feeling like Spidey and His Amazing Friends by traversing creative custom obstacles designed with fun – and safety – in mind.
Optical Illusion Vignette
Hang with Heroes and Scale like Spidey in these playful optical illusion photo ops to capture memorable branded moments for families.
Custom Inflatable
A giant inflatable Spidey not only made a huge brand impact by towering over the boardwalk but presented a great photo opportunity for small or large groups to share on social media.
Photo Opportunity
Sponsored by Hulu, Kids could take to the podium in this “Photo Finish”, a celebration and sharable moment leading out of the Hero Course.
Life-size Toy Recreation
Electro’s eye-catching gadget draws attention to the space and lets families interact with it for fun effects and photo opportunities.
Play Zone
Sponsored by Hasbro, kids and families enjoyed this lounge area for a reprieve from the chaos of the boardwalk and allowed for an additional moment for play with Spidey and His Amazing Friends.
