Kendra Scott | NYC Mother's Day

Brand Activations

Live Events

Client Ask

Create a meaningful connection with moms and customers through an elevated Mother's Day pop-up that celebrates and appreciates mom in a content worthy experience.

Strategy

Position Kendra Scott as a brand that deeply values and celebrates motherhood by creating thoughtful, emotionally resonant experiences that connect with both moms and customers. Integrate product storytelling into each activation moment to highlight the brand's offerings as meaningful Mother’s Day gifts, creating a seamless one-stop-shop experience that drives both emotional connection and sales. The space will leverage bold colors, oversized florals, and immersive natural elements to craft a standout visual presence in urban New York City, ensuring high visibility and engagement.

‍

Production

Our production approach was driven by the goal of turning brand values into a physical experience that supported campaign messaging and guest interaction. Key structures were used to mark the space and establish a clear visual identity in a high-traffic setting. The layout directed guests through product moments, conversation areas, and interactive activities.

Custom-built fixtures and branded elements were installed to support product display and reinforce the campaign message. Each component was coordinated to function together, creating a cohesive experience that invited participation, brand awareness, and social sharing.

‍