PR Boxes
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Press Mailer
Client Ask
Create a thrilling kit that captures the isolation of The Thing Remastered and builds excitement for the game
Strategy
Promote the physical release of The Thing Remastered, a continuation of the classic film by John Carpenter. Kits were featured in influencer campaigns to create social engagement and boost game sales.
Design
Kits included an embroidered backpack featuring three custom patches and a screen-printed emblem, purifying water bottle, military-style marching compass, jungle scout paracord flashlight, and a physical copy of The Thing Remastered game and John Carpenter’s original movie.
Kits were packed within the branded backpack, which served as both packaging and a reusable keepsake. The UI welcome card and custom key card were presented at the top of the backpack, while remaining items were nested within.
Activation
