PR Boxes
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Press Mailer
Client Ask
Celebrate the premiere of the second season of Hulu's Taste The Nation hosted by Padma Lakshmi
Strategy
Our strategy focused on celebrating the premiere of Hulu’s Taste The Nation Season Two by building excitement through a carefully curated influencer kit. Each kit showcased all ten of the season’s featured locations and cuisines through thoughtfully selected items and printed pieces, designed to bring the show’s diverse stories to life.
By crafting a captivating unboxing experience,we aimed to drive social impressions, spark engagement, and create a lasting impact among recipients. The program was designed to reach wider audiences while authentically engaging the core demographic in a fresh and exciting way.
Design
The kit was designed to create an immersive unboxing experience that brought Padma’s culinary journey to life. Each item was carefully selected to reflect the meals she enjoyed and the places she visited throughout the season. Recipients found a custom Instax instant camera with branded film frames to capture their own experiences, a travel-friendly bamboo recipe card box with dividers, and printed recipes from Padma that doubled as postcards, connecting them visually and emotionally to her travels. A custom-designed map highlighted key destinations, while a Spotify cassette tape playlist insert card, or a portable speaker added a musical layer to the experience.
To further enhance the journey, the kit also included specialty food items inspired by Padma’s recipes. Altogether, the kit delivered a rich, multi-sensory experience that encouraged recipients to explore new flavors, document their own adventures, and feel more deeply connected to Padma’s story throughout the season.
Activation
