PR Boxes
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Client Gifting
Client Ask
Surprise and delight Delta Amex clients with a custom mailer to ensure brand loyalty and show appreciation.
Strategy
Gift premium, unique items to Delta’s frequent flyer members by incorporating personalized messaging and on-trend travel essentials. Elevate the experience with subtle nods to the Delta brand like pairing luxury travel must have with the iconic Biscoff cookies -for a thoughtful, memorable gesture.Enhance the unboxing experience with bold color blocked palettes and premium materials that create a wow moment.
Design
A total of 10,000 gifts were distributed across two randomized gifting experiences. 5,000 recipients received an Away carry-on luggage wrapped in a branded belly with a custom Delta thank you note. The other 5,000 recipients received a branded magnetic mailer featuring a curated selection of travel essentials: such a branded Airfly pro, cadence capsules, a Delta Amex branded tech organizer, Biscoff cookies and a Delta % Amex Resy gift card. Each item was packed in a custom insert designed to ensure a premium unboxing moment and secure packaging through transit.
Activation
