PR Boxes
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Client Gifting
Client Ask
Create a PR mailer for influencers, celebrities, and Yellowstone enthusiasts to promote season five of Yellowstone streaming on Paramount.
Strategy
To support the launch of Yellowstone Season Five on Paramount, this project focuses on creating a PR mailer for influencers, celebrities, and fans of the show. The goal was to highlight Activate’s ability to design and deliver creative, efficient gifting campaigns at scale. The mailer will be built around ideas that reflect the show’s themes and characters, turning each gift into a moment that feels personal and tied to the Yellowstone story.
The mailer included a thoughtful selection of high-quality items that can be shipped internationally. The unboxing experience will be designed to feel special and worth sharing, encouraging recipients to post about it on social media. The result is a practical, creative way to build awareness and excitement for the new season.
Design
Activate created a custom-made wooden box that included a wood burned logo and and decorative hardware attached to the corners to elevate and create an authentic rustic feel. A bundle of lupine – native to the lands of Montana – was included to add a pop of color and texture, while enhancing the color story of the mailer.
Mailer included a Yellowstone Dutton Ranch jacket, Yellowstone Ride Reserve cologne, Yellowstone Dutton Ranch whiskey flask, and either a Kendra Scott Yellow Rose bracelet or necklace.
Activation
