PR Boxes
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PR Boxes
Client Ask
Partner with influencers to promote Crocs’ journey to net zero through a 100% sustainable kit, creating an impactful seeding experience that drives organic content and brand visibility.
Strategy
To create organic content and amplify brand visibility, we developed a 100% sustainable, net zero carbon emissions influencer kit centered around the Crocs clogs as the hero unboxing moment. Elements of surprise were built into the experience to make the reveal memorable and engaging. This impactful, sustainable approach helped break through the noise while reinforcing Crocs’ commitment to innovation and environmental responsibility.
Design
We fabricated a 100% sustainable box, including eco-friendly printed ink and sustainably sourced contents, to create a cohesive and impactful kit. As recipients opened the box, they were met with an “ah-ha” moment featuring exploding confetti and colorful, fully sustainable information boxes, adding surprise and excitement. At the center of the experience, special space was reserved for the Crocs shoes, ensuring they remained the star of the show.
Activation
