Brand Activations
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Pop Ups
Client Ask
Create a fashion-week takeover with Tata Harper on the High Line. Create a “green runway” highlighting the Radiance Collection. Guests can learn about and sample Tata Harper products
Strategy
Activate’s vision for the Radiance Runway was to create a sensorial facial experience for guests to enjoy. We proposed The Tiffany Observation deck on The High Line. We would utilize the existing greenery and add florals to create the green runway.
We stated that we would highlight Tata Harpers Radiance Collection with product displays, free samples, as well as mini facials. This approach would allow loyal and new customers to have a hands-on experience with the brand and their products.
Production
The Radiance Runway was set above the bustle of the streets on New York City’s natural runway, the High Line. We transformed this garden oasis into a sensorial skincare experience.
There was a VIP preview in which guests were treated to facials, gifted Tata Harper product, including a one of a kind painted cleanser bottle by artist Tanu Vasu. The event was open to the public where guests could receive a facial, enjoy a mocktail, learn about Tata Harper’s Radiance Collection, and receive free samples along the way.
We ended the experience with a glow quiz that allowed guests to test their knowledge of the brand and receive additional free samples.
Activation
Welcome Moment
Guests were given a stamp card when they arrived at the event. They would receive stamps as they interacted with different aspects of the activation.
Tata Tonic Bar
Guests were offered a Tata Tonic Mocktail as they headed down the runway
Product Displays
Showcasing the Radiance Collection products. Guests were able to sample the products and receive free samples
Facial Stations
VIP’s and Guests were able to sign up for a mini facial.
Photo Moment
Guests could take a photo in front of our branded photo wall once they reached the end of the runway.
Selfie Mirror
Guests snapped a selfie on the way out showcasing their glow.
