Brand Activations
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Live Events
Client Ask
Develop thematic vignettes centered around the idea of Moonshot, an out of this world experiential experience.
Strategy
Our strategy was to transform the arena concourse into an immersive, educational, and engaging experience centered around "Rocket's Journey to the Great Beyond." Participants, acting as astronauts, would navigate a series of vignettes, starting with a space training zone. By scanning in at each activation, they would unlock "cosmic experiences" while learning about Rocket's "History of Disruption" and experiencing creative moments.
Production
We transformed the concourse into the immersive"Rocket Training Center," beginning with a striking scaffolding entrance featuring a 30' graphic and reflective orbs. Participants used an app to earn points, convertible to prize entries, as they navigated an educational acrylic maze showcasing Rocket's history. Massive branded graphics, "BeamUp" photo ops, a metallic photo wall, and a captivating infinity tunnel further enhanced the experience. A giant inflatable rocket served as a centerpiece, with acrylic signage guiding participants to engage with the interactive journey.
Activation
Transporting Rocket employees out of this world and highlighting “Rocket’s Journey to the Great Beyond” with thematic builds.
Scaffolding Entrance
Standing at 24’ H, this branded entrance arch made an impact in the arena space for employees to walk through and pose with. Built within it were chrome inflatables to add unique texture and dimension.
LED Vignette
“Beam Me Up” vignette created a dimensional vignette space for employees to strike a futurist pose. Guests could stand within the LED boxes while the light was reflected off chrome inflatables for addition dimension.
Truss Structure
Prepare to launch with Rocket in this custom 20’ H x 100’ W truss structure providing a backdrop for the space and seating area to bring a more thematic look to the footprint.
Museum Maze
Freestanding acrylic walls and mirrored pillars told the history of Rocket for employees to wander throughout creating a “Hall of Disruption.”
Monochromatic Silver Vignette
Replicating the feel of liquid mercury, employees could feel transported to the great beyond in this premium vignette.
Chrome Orb Display
At varying sizes from 3’ to 8’, these chrome inflatable balls created a two-story visual treatment within the space to add height and dimension to the footprint.
Infinity Tunnel
Creating a tunnel of photo opportunities by leveraging infinity flooring with LED lights and mirrors, Rocket employees could take photos in this disruptive, immersive space.
Custom Inflatable
An impactful entry moment, employees were greeted with this 30’ H custom Rocket branded rocket ship preparing consumers to launch throughout the space.
