PR Boxes
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Client Gifting
Client Ask
Curate a series of bespoke PR kits to surprise and delight top Book-Tok creators while driving social engagement and excitement for the upcoming Season Two release.
Strategy
Activate imagined a mailer kit that matched the look and feel of the show, leaning into the drama and inviting fans to slow down, unwind, and immerse themselves in Ruby and James’s world. This mailer would include everything needed for a night in, wrapped in warmth, comfort, and a hint of ark academia charm. This included custom packaging, the complete book set signed by the cast, and an array of goodies inspired by the show.
Design
This mailer included a lux, custom branded trunk with a decoupage-style graphic on the interior lid for maximum impact upon opening. Inside the trunk recipients found the complete Maxton Hall book trilogy with the second book “Save Me” autographed by the show’s cast- wrapped in a delicate ribbon with a vintage key. Nestled next to the books was a bespoke library-scented candle, German chocolates, and a cozy, branded set of socks and pajamas, pulling the entire experience together.
Activation
