Brand Activations
,
Trade Shows
Client Ask
Bring the Bold New Ground theme to life by reimagining the experience to showcase innovation, highlight new technologies, and demonstrate how Bayer’s advancements directly drive farmer success.
Strategy
Our approach focused on communicating Bayer’s technology-driven leadership through a story that started with innovation and ended with real farmer outcomes. The reimagined layout guided guests through Bayer’s journey from today’s breakthroughs to tomorrow’s solutions using immersive storytelling, transparent design, and hands-on interaction.
We highlighted how Bayer develops and delivers new products faster than anyone else, making complex science approachable through interactive displays and tactile learning moments. Open seating and conversational zones invited personal engagement with agronomists, ensuring every interaction felt authentic, educational, and farmer-focused.
Production
Activate led the full design and build of the Bold New Ground tent, transforming a 60’ x 90’ footprint into an immersive, high-tech environment. Walk-through Greenhouses served as living exhibits of Bayer’s R&D process, while reimagined meeting areas with transparent plexiglass walls created open, collaborative spaces.
Neon signage defined key zones like New Solutions and Future Solutions, while interactive displays and feature kiosks showcased Bayer’s innovation pipeline. Every detail worked together to deliver a seamless, story-driven experience that positioned Bayer as the clear leader in agricultural innovation.
Activation
Creating an integrated brand experience that brought Bayer’s Bold New Ground story to life through innovation, interaction, and connection.
Meeting Areas
Open, flexible spaces for one-on-one conversations and small group discussions with agronomists, designed to foster meaningful dialogue and learning.
Greenhouses
Immersive walk-through environments showcasing Bayer’s research, sustainability practices, and Marana innovation process in action.
Future Solutions Kiosks
Interactive kiosks highlighting ten upcoming innovations within Bayer’s development pipeline and the advanced technology bringing them to market.
Neon Signage
Large, illuminated signage defining key zones and creating striking visual moments throughout the tent.
Dimensional Logo
Illuminated Bayer logo installation served as the tent’s visual anchor and signature photo moment.
Interactive Learning Displays
Hands-on exhibits translating Bayer’s complex innovations into simple, engaging, and farmer-focused experiences.
Wayfinding Columns
Branded columns positioned outside the tent to provide visibility across the show grounds and drawing attendees in.
The Store
An updated retail space within the tent offering Bayer-branded merchandise and partner products.
