Brand Activations
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Trade Shows
Client Ask
Bring a taste of Europe to the United States with a series of immersive grand tasting events in Miami, Charleston, Pebble Beach, Brookyln and Aspen. More than European Food and Drinks, savoring stories.
Strategy
Create an immersive, authentic European experience that blends tradition with modernity, inspire a sense of exploration and discovery for attendees as they journey through the culinary landscapes of European flavor, and bring together all aspects of the clients wishes in a fun, interactive booth
Production
Took all aspects of the client’s vision and brought it to life in multiple interactive areas. This included four different interactive stations where consumers could watch, learn and indulge on various products. Utilized products and information from all 27 European Union countries to create a full EU experience.
Activation
Discovery Station
An area for consumers to gather information on many European Union products
Demonstration Station
The feature of the booth, a variety of real time consumable giveaways
Education Station
Interactive tablets packed full of reading materials, surveys and the European Union podcast.
Product Wall
A chance to showcase products from all 27 European Union countries.
