Mobile Tours
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Mobile Marketing Vehicles
Client Ask
Build on last year’s Contractor Appreciation Tour with expanded programming, bigger draws, and a focus on high-performing areas to maximize engagement and turnout.
Strategy
Our 2025 strategy built on last year’s Contractor Appreciation Tour by going beyond product to create a more engaging experience. We added expanded demos, custom furniture, premium gifts, and a major sweepstakes. To boost efficiency and impact, we streamlined site design, focused on key markets, and prepared for larger crowds with bilingual signage, local team support, and flexible weather-ready formats.
Production
Activate produced a 26’ mobile stage showroom trailer complete with detailed millwork and interactive product demos, designed to deliver a turnkey thank-you experience for contractors at Benjamin Moore retail stores across the U.S. and Canada. The activation featured branded premium gifts, locally catered breakfasts, a Regal product demo board comparing to the competition, and a “smell test” challenge to showcase the Eco Spec line.
Activation
Product Demos
Onboard the trailer, contractors experienced a Regal coverage comparison wall showcasing performance against leading competitors, along with a hands-on Eco Spec smell test highlighting the benefits of low-VOC paint.
Local Food Truck Breakfasts
Each activation kicked off with a locally catered breakfast, offering a welcoming and regionally tailored start to the day.
CAM Gifting
Registered contractors received their choice of a premium thank-you gift: a Carhartt cooler, Yeti can koozie, or Anker power bank.
Sweepstakes
Attendees had the chance to enter a drawing to win a custom-built Ford F-150 Raptor, adding excitement and incentive to the event.
VIP Events
Each week, in every market, select contractors were invited to exclusive supplemental experiences hosted at standout local venues.
