Mobile Tours
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Mobile Marketing Vehicles
Client Ask
Execute a national tour at local hardware and Benjamin Moore stores, combining product demos with thoughtful giveaways to celebrate contractors.
Strategy
Our strategy was to maximize reach in each market by developing an efficient tour route with multiple vehicles covering various regions and making several stops per week. We sought to start contractors’ days on a high note with grab-and-go food moments and paired them with meaningful giveaways designed to drive long-term brand awareness.
Production
Activate brought Contractor Appreciation Month to life for Benjamin Moore with a coast-to-coast tour designed to celebrate and engage the painter community. Two fully customized Airstreams served as mobile brand experiences—featuring product displays, a gallery wall, a customization bar for branded giveaways, and live demo zones with hands-on staining. Each stop blended education, interaction, and appreciation to build deeper connections with contractors.
Activation
Showcase Benjamin Moore’s quality through unified design and handcrafted elements, all finished with the brand’s products in a cohesive, hands-on experience.
Product Display
Custom wooden pedestals in varying sizes were built and finished with Benjamin Moore paint for a clean, polished look. They served as display platforms for the featured paint products.
Demo Area
An educational experience where guests could explore staining techniques and finish materials. A tool cabinet functioned both as a hands-on workspace and as a premium product display.
Gallery Display
Inside the Airstream, a custom gallery wall was installed to showcase a range of Benjamin Moore product. Wooden triangles in varying sizes and finishes were arranged to display different product in a visually unique way.
Gift Customization Bar
At the back of the Airstream, guests could walk up and select an item to personalize through on-site engraving. A fully custom wooden bar, finished with Benjamin Moore products, served as the centerpiece of this interactive space.
