Mobile Tours
,
Product Sampling
Client Ask
Engage with consumers through a memorable pop-up raising awareness and promoting product sampling.
Strategy
To drive awareness and product sampling, Activate created an immersive touring experience that showcased the unique benefits of Purity’s products. The activation was strategically designed to engage the target demographic through personalized interactions and precise sampling, ensuring the product reached those most likely to convert.
We fostered authentic, shareable moments that organically amplified our reach across social media. To seamlessly bridge engagement with conversion, we also incorporated purchase incentives that drove immediate sales at key retail partners such as ULTA and Sephora.
Production
To give consumers a firsthand experience with Philosophy’s new Purity Moisturizer, Activate hit the road with a branded, bright yellow Airstream for an unforgettable summer tour.
The eye-catching vehicle made stops at major summer festivals and high-traffic locations, placing the brand in front of large, targeted audiences. At each stop, we handed out thousands of samples, giving people the chance to try the lightweight, nourishing formula for themselves.
More than just product trial, the tour sparked meaningful conversations, generated engaging content, and built emotional connections—driving awareness and excitement around Philosophy’s latest skincare innovation.
Activation
Products samples, custom vignettes and call-to-actions, the Simple, Not Basic tour brought Philosophy to its consumers in this playful, summer experience.
Branded Airstream
The Philosophy-branded Airstream was fully wrapped in the Purity Moisturizer’s color palette and graphics, creating a cohesive and visually impactful brand presence.
Product Sampling
Brand Ambassadors distributed product cards at each tour stop and actively engaged festival-goers beyond the activation footprint.
Custom Photo Op
Simple, Not Basic floral backdrop paired with two branded beach cruisers created a visually striking, premium setting that encouraged social sharing.
Hashtag Printer
Guests were encouraged to share their photo on social media in order to receive a printed keepsake from the photo op experience.
