Coach | Tabby Tour

Mobile Tours

College Tours

Client Ask

Redefine Coach through a monochromatic mobile activation, using surprise-and-delight moments to highlight the Tabby bag.

Strategy

Design a mobile tour that seamlessly integrates Coach’s brand into each market stop. Featuring a custom-wrapped ice cream container, the setup ensures a presence in any location. Flexible programming maximizes reach, while simple engagement encourages social sharing and amplifies impressions.

High-design elements and monochromatic color blocking create an eye-catching aesthetic, while integrated education reinforce the brand narrative, leaving consumers with a lasting connection.

Production

Activate refined the layout to improve guest flow and create maximum visual impact, featuring a custom-wrapped shipping container topped with an oversized Tabby purse as a bold centerpiece. Guests started their experience by scanning a QR code to take a digital quiz, helping them discover their Tabby "flavor" and select a color-coordinated ice cream and matching toppings. Tabby purses and flavors were also paired with Little Words Project bracelets for a seamless giveaway and lasting impression.

While waiting, guests explored Coach Tabby bags displayed on a striking monochromatic, dimensional arch, where they could easily touch, try on, and interact with the products firsthand.

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Activation

Bringing the Coach Tabby Collection to life on college campuses.

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Arched Product Display

Coach Tabby purses were displayed on a custom dimensional arched display that doubled as a photo opportunity.

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Ice Cream Container

Custom shipping container with a dimensional foam Tabby purse and equipped with cold storage served Tabby focused ice cream flavors to consumers.

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Giveaways Display

Five arched peg board displays served as a giveaway station for Little Words bracelets. Each bracelet paired with a colored purse and ice cream flavor for unified story.

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