PR Boxes
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Press Mailer
Client Ask
Create custom-branded mini claw machines for Media/ Influencers for an unforgettable unboxing experience- sure to drive engagement and spotlight the launch of CAVA’s new, limited edition Pita Chip Plushie Bag charms
Strategy
Customize super-mini claw machines with a vibrant, branded vinyl treatment, and thoughtfully fill the machine with CAVA goodies highlighting the hero- the limited-run Pita Chip Bag charms.
Machines arrive to recipients pre-filled and ready to use, making the act of unboxing an engaging, and buzz-worthy game!
Design
The graphic treatment for the claw machine was designed to showcase CAVA’s bright and colorful brand identity, while also introducing a new cast of characters to the “Peter Chip and Friends” universe.
Each kit contained a mini claw machine pre-stuffed with branded CAVA stickers, bright yellow filler and four special edition plushie characters- Peter Chip, Sweet Sammy, Garlic Gus, and Jimmy Harissa.
The top of the box contained a custom welcome card, gift card to a CAVA restaurant, and a small instruction note with a bag of coins to operate the claw machine.
Recipients of the machine will share their gift and generate buzz- driving traffic directly into the CAVA stores where for a limited time only customers can collect their own plushies with the purchase of the Hot Harissa Meal.
Activation
