PR Boxes
,
Press Mailer
Client Ask
Recognize the Bustelo Believers for being loyal fans of Café Bustelo and introduce them to the Fiesta line. The unboxing experiences should celebrate the coffee’s heritage, engage target audiences with thoughtful summer-themed gifts, and drive brand awareness through organic social sharing.
Strategy
Celebrate Café Bustelo’s NYC roots and vibrant Latin heritage with a bodega-inspired experience that feels both authentic and energizing. Through bold design and custom illustrations, create branded gifting that delights loyal fans and captures the eclectic spirit of a true bodega—offering a little bit of everything, from coffee essentials to culturally inspired treasures—crafting a memorable, multifaceted brand moment.
Production
Activate designed a “Bodega in a Box” kit experience that brought the vibes of Café Bustelo NYC heritage direct to consumers doorstep. The kit featured a double-door opening box with a personalized header for each recipient, physical handles to open, and a custom insert designed to resemble bodega shelves, showcasing:
• Four bags of coffee from the Fiesta product launch
• Two branded coffee tumblers
• A custom Café Bustelo sticker sheet
• Colorful sunglasses with custom cleaning cloth and yellow case
• Branded waterproof beach tote
• Custom-printed beach towel
• Fully branded speaker
• Alfajores (traditional sweet treats)
Activation
