PR Boxes
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Client Gifting
Client Ask
Introduce Aveeno's new scented product line with an immersive and innovative PR mailer.
Strategy
Activate designed and produced a three-tier mailer with materials that amplified Aveeno's sensitive skin formula and brought the scents to life. The kits invited influencers to slow down, engage their sense, and reframe body care as an indulgent ritual rather than a simple routine.
Design
The boxes were constructed with Baltic birch and stained with walnut finish. Laser-engraved frosted acrylic lids slide open to reveal each box's contents. Box One included two compartments to highlight the Shea butter Berry and Cocoa Butter Vanilla scents. Filled with dried florals, scented oils, and loose-leaf teas, these boxes included fragrance profile cards and a welcome card with a QR code to a curated playlist.
Box Two featured the four new products in a custom currogated insert. Box Three included a cozy embroidered robe, sud scrub and portable bluetooth speaker nestled in crinkle paper and wrapped in scented tissue paper.
Activation
