PR Boxes
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Press Mailer
Client Ask
Create a premium gifting experience that leaves a lasting impression on their VIP guests. The goal was to use the gifting moment as an elegant invitation to an exclusive US Open party, elevating both the anticipation and the event itself.
Strategy
Our strategy was to design an upscale gift box that reflected the sophistication of the US Open while showcasing the client’s timeless brand identity.
The exterior featured classic,highly recognizable branding and colorways for instant impact, while the interior revealed a beautifully printed invitation, accompanied by curated,premium branded essentials that guests could enjoy courtside — merging form, function, and exclusivity in a single gifting experience.
Design
Each box featured a curated selection of courtside-ready essentials- including hand-picked Burberry sunglasses, custom branded tennis balls with a matching holder, and a portable mini fan + a disposable camera wrapped in Burberry’s iconic plaid pattern. Each item was thoughtfully chosen to blend functionality with luxury.
Activation
