PR Boxes
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Press Mailer
Client Ask
Create brand kits and unboxing experiences tailored to new audiences and introduce them to the Café Bustelo’s Fiesta line.
Strategy
Café Bustelo will create a “Fiesta in a Box”—a colorful, joy-filled package that introduces new audiences to the brand with bold design, curated gifts, and vibrant flavors. Inspired by the brand’s Latin heritage and lively spirit, it delivers an unforgettable first impression that celebrates coffee, culture, and community.
Production
Activate designed a vibrant, Café Bustelo–illustrated box wrapped in a branded belly band, encouraging recipients to pause and capture the big reveal—complete with a confetti pop with branded boxes for an unforgettable moment. The unbox experience delivered a bold, eye-catching experience from the outside in with a custom insert showcases each gifting element, including:
• Four bags of coffee from the Fiesta product launch
• Digital camera for capturing summer memories
• Recipe cards featuring coffee-inspired creations
• Colorful domino set
• Fully branded portable speaker
• Two branded coffee mugs
Activation
