Mobile Tours
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Event Marketing
Client Ask
Take Scooter's Coffee across the country with an activation that reflected the brand's high energy ethos.
Activate brought the bright colors of the Scooter's Coffee brand to life throughout the build. The footprint was designed for meaningful engagement with multiple touchpoints.
Activate managed multi-vendor fabrication to bring colorful tour assets from sketch to reality, creating a standout presence among traditional event tents. A strategic tour route helped build Scooter’s brand awareness in both emerging and established markets, while streamlined processes improved bulk preparation of Red Bull infusions and Cold Brew.
Activation
Merch Pergola
In exchange for downloading the Scooter's App, guests customize a branded hat by choosing from patches that are then hot pressed by brand ambassadors.
Photobooth
Guests step inside a giant Red Bull Infusion drink to pose and receive a branded photo-strip.
Sampling
Drink options varied per location, but included four flavors of Red Bull Infusions as well as the classic cold brew.
Lounge
Guests were invited to enjoy their drinks and lounge around on colorful seating custom fabricated for the tour.
