Brand Activations
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Live Events
Client Ask
Create an experience at Rocket Classic that highlights community impact, by showcasing how Detroit’s spirit drives Rocket’s efforts and inviting attendees to join in the mission of shaping the city’s future.
Strategy
Through a stage display trailer, lounge, and mini golf game, Rocket’s community efforts were highlighted and put on display for all attendees to see and even interact with. Inside the display trailer was information about Rocket’s community involvement and promises to build a better community. These included a voting kiosk for a grant to be given to a local Detroit resident for a project of their choosing which attendees could read about on the voting platform. Additional educational moments came throughout the trailer to highlight Rocket’s activism and generosity.
Going along the outside of the stage, a lounge was setup for attendees to get out of the sun and recharge their phones. But the most fun for all that stopped by was the mini golf challenge, consisting of a branded loop-de-loop and challenging golfers of all experience levels to get a hole in one.
Production
Activate updated and refreshed a stage trailer to display Rocket’s Community messaging. This included crafting a space where votes could be cast for a local startup, where the impact of Rocket’s community involvement could be shared, and where Rocket could demonstrate how it takes old tech and not only recycles it but uses it to help the community who needs these devices and can still make a life for them.
Accompanying the stage trailer was a lounge to kick back and watch the golfers, and of course the mini golf game where you could show off your skills and try for the hole in one on the loop-de-loop!
Activation
Mini Golf
A mini golf hole with a Rocket Halo loop-de-loop. See if you have what it takes to play with the pros by scoring a hole in one!
Black Tech Saturday
Voting kiosk to win a community grant from Rocket for a local start up. Cast your vote!
Human IT
Educating attendees how Rocket is not only reducing and repurposing old electronics but giving back to communities with limited access to technology and connectivity.
Recharge
An exclusive outdoor lounge for guests visiting the rocket trailer with charging station
