Mobile Tours
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Mobile Marketing
Client Ask
Boost brand awareness and local connection through Michigan summer event activations that showcased the ease of its digital banking tools — ”Making Banking Easy”
Strategy
Activate’s strategy for the Community Choice Credit Union mobile bake shop tour was to deliver an engaging, educational experience that showed banking with Community Choice is truly a “piece of cake.” At the heart of the activation was a bright, inviting cake trailer that drew people in, where guests ordered personalized cake pops through a simple, app-inspired questionnaire that also captured valuable leads. Surrounding elements added playful edutainment and reinforced key brand messages, creating a lively, memorable environment that helped guests connect with the brand in an easy, enjoyable way.
Production
We created a fully functional, visually striking 15’ food trailer to look like an oversized piece of cake that brought the Community Choice brand. Using the brand’s signature colors and iconography, the trailer delivered strong visual recognition and curb appeal at every stop. It was built with practical needs in mind, including integrated cold storage to ensure food safety and product quality throughout the tour.
To elevate the guest experience, Activate custom-fabricated key on-site features such as an oversized cake photo op, where guests could “pop out” of the cake, and touch-friendly signage filled with sprinkles that encouraged exploration and learning.
Activation
Sweet Welcome
Guests are greeted by a bold, colorful cake trailer, fun upbeat music and friendly brand ambassadors
Customize Your Cake Pop
Guests scan a QR code or use a mobile kiosk to put in their custom cake pop order. Guests have their choice of cake flavor, frosting, and sprinkle color
Edutainment
While waiting for their custom cake pop to be prepared, guests explored the fun, interactive signage throughout the footprint and learned more about the brand
Enjoy & Share
Guests take their photo with the giant Community Choice Cake and mobile photo kiosk
Email Follow Up
Guests receive an automatic email follow up from Community Choice Credit Union post event
