PR Boxes
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Corporate Gifting
Client Ask
Design, produce, and fulfill a global holiday gifting program for Meta’s top 30,000 clients, celebrating their cultural values and making them feel like part.
Strategy
As part of Meta’s holiday strategy, customers will be invited to log onto a custom holiday shopping site where they can personally select their holiday gift. The experience will offer three curated gift boxes, each inspired by themes of holiday spirit, working from home, and self-care. Gifts will be thoughtfully sourced from small businesses and diverse business owners, reinforcing Meta’s commitment to supporting inclusive communities.
To create a more personalized experience, customers will also can choose one item included in their selected gift box. Once selections are made, all gifts will be shipped directly to the recipients’ homes, delivering a seamless and meaningful holiday experience.
Design
Consumers chose from three curated gift categories designed to inspire creativity, productivity, and relaxation. "The Art of Photography" offered tools to master smartphone photography, including a lighting tool, camera lens attachment, and a choice between a smartphone tripod or a photography book. "Tackle Your Task List" encouraged motivation with a timer cube, water bottle, and a choice of a thought journal or to-do notepad. The "Sleep + Relaxation Kit" promoted self-care during the busy holiday season, featuring a pillow spray, scented candle, and a choice between a silk pillowcase or silk sleep mask.
All gifts were thoughtfully packaged in monochromatic, branded boxes with custom inserts to securely hold each item. A total of six different box designs were created and produced to accommodate the six unique gift combinations, ensuring a cohesive and premium unboxing experience.
Activation
