Brand Activations
,
Client Ask
Help Just Play make a big impression at the D23: The Ultimate Disney Fan Event in Anaheim, California, while selling their newest line of Doorables and Happy Haul collectibles.
Strategy
Leverage the theme of Just Play's new Ticket To Fun line of Disney Doorables within the build using carnival-themed iconography.
Production
In line with the carnival-theme, we created three booths in one. On the left, guests played a ring toss game where everyone earned a prize. In the middle, guests could purchase from 6 different SKUs of souvenirs. Finally, the right side of the booth was a classic popcorn giveaway. The booth included both Doorables and Happy Haul branding and was topped by a giant inflatable Winne the Pooh Doorable.
Activation
Ring Toss
Everyone wins a prize with a little peek from Pinocchio.
Winnie the Pooh Inflatable
Taking advantage of the high ceilings with an oversized recreation of the toy.
Souvenir Shop
Products were highlighted in photo-worthy vignettes.
Popcorn Giveaway
What's a carnival without some classic popcorn?
