Brand Activations
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Mobile Marketing
Client Ask
Create a mobile marketing unit that can show up beyond Pride Plaza at community events and watch parties around the state
Strategy
Activate designed a trailer that would ensure a consistent "One Pride" format at major events, while reducing planning time by offering a modular, ready-to-use setup that is easily tailored for various sponsors without significant costs. We looked at the unit as more than a fan engagement, but as a strong visual aid that supports the sponsorship team's efforts to close deals.
Production
Built from an expandable marketing trailer, the unit was elevated with thicker framing, reflective metallic finishes, and an interchangeable wall system designed for easy graphic refreshes. Supporting elements were custom fabricated with premium finishes and engineered to withstand constant transport, setup, and teardown throughout the season.
Activation
Size Me Up Bar
Custom built display piece with 3D modeled player features like hands, shoe size, bicep to allow guests to compare
Photo Booth
Retro photo booth with custom printed photo strips
Reaction Game
Reaction based game where people can hit light up buttons and test their reflex and timing skills
One Pride Letters
Dimensional letters with integrated lighting that also allows for photo ops
High Velocity
Mirrored photo booth with neon signage that creates a mirrored infinity effect
End Zone Ink
Area for guests to get air brush tattoos and face paint
