Mobile Tours
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Mobile Marketing
Client Ask
Philips wanted to tour their Connected Care Experience, a truck that allows healthcare professionals to explore their latest healthcare innovations up close.
Strategy
Healthcare workers are real life super heroes. With that in mind, Activate surrounded the Connected Care Experience with moments of hospitality that would combine education with a bit of much-deserved relaxation. We created the Connection Cafe as a place where guests could get a little self care before learning how Phillips' equipment can help them care for their patients.
Production
The Connected Care Experience toured to 10 cities and hospitals with a welcoming coffee cart providing free branded lattes. Guests could lounge in the bistro tables before exploring the truck. Activate designed signage, coordinated stops and managed the tour while booking local add-ons like an ice cream truck.
Activation
