Brand Activations
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Trade Shows
Client Ask
Bring a fresh approach to Commodity Classic 2026 by showcasing "Bold New Ground" and emphasizing Bayer as the brand that doesn't just anticipate the future — it works ahead to solve it.
Strategy
The concept that sold for this years Commodity Classic was a hybrid approach of integrating existing assets and bringing in a fresh new look for the Bayer brand. Utilizing an open floor plan and allowing a natural flow to happen, consumers could find themselves staying in the Bayer booth for longer.
Through the lens of "Bold New Ground," we gave consumers the opportunity to see the physical processes of seed chipping and cassette planting, while also offering virtual greenhouse tours and technology driven information provides a perfect balance. Whereas previous activations focused on individual brands, this one allowed Bayer's central brand to shine.
Production
We were able to create a custom 47' long greenhouse structure to house the "Product Story" room. With high vaulted ceilings and see through plexi-glass, this area really brought the whole story together.
Utilizing beMatrix walls throughout the booth with consistent branding allowed us to create a uniform look. In the new and future solutions rooms, we highlighted these beMatrix walls with bright Bayer green neon signs.
Activation
Robotic Arm
Automatically served water to guests showing off Bayer's innovative technology.
Marana Greenhouse Replica
A replica of Bayer's Marana with miniature corn plants and video displays providing a virtual tour. Experience highlighted the state of the art planting technology.
Presentation Stage
Hosted daily podcasts and key presentations for guests to learn more about Bayer innovation and what's to come.
Custom 47' Greenhouse
A custom structure housing a variety of smaller activations surrounding and immersing visitors in the Bayer atmosphere.
Future Solutions
A look into the future of Bayer in several shaded stations with pre-programmed tablets
Convintro Kiosk
An interactive kiosk with information on the highly anticipated Convintro product launch
Preceon Display
Informative and attention-catching design to educate attendees on Preceon
Marana Greenhouse Replica
A miniature version of Bayer's iconic Marana greenhouse with intereactive educational elements.
