PR Boxes
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Client Gifting
Client Ask
Develop a fun, concept-driven gifting moment for top creators that ties directly into Batiste's new commercial and sparks conversation around the brand's 2025 campaign.
Strategy
Activate imagined a mailer kit that brought Batiste's new campaign to life at the moment of unboxing — leaning into the playful "swear jar" concept and inviting recipients to reflect on everything they're leaving behind in 2025. This mailer would include everything needed for a cozy reset, wrapped in branded warmth and a sense of humor. This included custom packaging, on-brand essentials, and an array of goodies tied to the campaign's core message.
Design
This mailer featured an oversized branded acrylic jar filled with white, cloud-like filler for maximum impact upon opening. Inside, recipients found a branded notebook and pen set, envelopes containing printed thought-starter cards, and a matching sweat set and fuzzy slippers — pulling the full campaign experience together. A dual-sided branded welcome card tied the moment back to Batiste's new commercial, completing the unboxing story.
Activation
