Mobile Tours
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Mobile Marketing
Client Ask
TOTO needed a way to introduce the Aurora toilet to the professional audiences. Rather than relying solely on trade shows and showrooms, they wanted to bring the experience directly to contractors, architects, designers and channel partners through a national mobile showroom tour.
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Strategy
Every design decision elevated the experience beyond a traditional showroom. The glass display trailer, live water feature, white oak interior, Aurora-inspired ceiling projection and hospitality-driven environment all reinforced TOTO’s core themes of serenity, premium design and innovation.
Production
Activate engineered a fully functional mobile showroom complete with integrated plumbing, live flushing demonstrations, a built-in water feature and an Aurora-inspired ceiling projection that could operate reliably without dedicated technical staff. Every system was designed for repeatable deployment as the tour traveled from market to market.
Activation
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