Super Bowl LI

The RISE experience at Super Bowl LI started with fans receiving equal sign eye black tattoos. Autographed helmets, footballs, and cleats were displayed to showcase prizes that fans could enter to win. Fans then learned more about RISE and signed the Sideline Racism Pledge. A variety of Patriots, Falcons, and Texas themed props were available for the photo experience. Once fans posed for their photos, the GIF was sent directly to them to share on social media